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Smoking was another big deal breaker, associated with a 10-fold drop in interest.But the biggest deal breaker of all turned out to be age, at least for women.But when it came to body weight, men were less likely to browse the profile of a woman who was heavy-set, whereas women showed little aversion to—with some showing even more interest in—heavier-set men.These patterns also generally held for the second step, messaging, but with smaller effects. The results convince Ken-Hou Lin, a sociologist at the University of Texas, Austin, who also studies online dating.One complication is that online daters are not making just one decision, but several in a series: First, people are swiping their way through profiles and deciding which to dismiss immediately or browse more closely.Then comes the choice to send a person a message, or to reply to one.For one, prospective daters were wary of proceeding sight unseen.If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.
When it comes to the early stage of dating, it seems to be all about the deal breakers.
Instead, the results indicate that you are probably looking for "deal breakers," harshly eliminating those who do not live up to your standards. People met their romantic partners through the recommendations of friends, family, or even at real-world locations known as "bars." Whatever signals and decisions led people to couple up were lost to science. According to the Pew Research Center, 5% of Americans in a committed romantic relationship say they met their partner through an online dating site.
Those 30 million people have generated billions of pieces of data.
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The online dating industry is a $2.1 billion business, with niche dating sites claiming more and more of that market share.